As a designer on OPI’s Global Marketing Team, I support the creation of global brand campaigns, reporting directly to the Art Director and Head of Global Creative.
My contributions spanned from conceptualizing campaign themes, supporting campaign art direction, presenting concepts to global stakeholders, building shot lists, briefing prop stylists, designing and art directing social media videos, designing retail displays and signage, and formulate packaging dielines.
Good Enough to Treat
Dip your tips into this! OPI’s Holiday 2025 campaign is a candy land inspired sweet spin on the holiday spirit. Classic candies are bottled into plum polish confections that glaze your nails in coats & coats of good-enough-to-treat color. In this 360 campaign, I reported directly to the Art Director to conceptualize and execute images, videos, packaging, and retail and salon displays.
OPI
I developed the creative concept and technical dielines for a holiday gift-pack collection designed to drive both retail sales and PR storytelling. Along with designing the actual packaging, I supported the art direction and creation of editorial images and videos to support the marketing of these packs.
Holiday Packaging
I strategized the video concepts and supported the art direction and on-set execution of video content for social media and marketing.
Editorial Videos
I designed a comprehensive retail display system for the global campaign, creating end caps, tabletop displays, and in-store signage tailored for multiple retail partners, including Ulta.
Retail Displays
I developed the creative concept and supported art direction for formula spill imagery, crafting candy-like swirls that evoke sweet treats.
Image Art Direction
