A JooYful Experience Awaits
JooY
As the lead designer for JooY, a newly launched scalp care brand, I took on a multifaceted role reporting directly to the Marketing Director.
My contributions spanned from designing and coordinating the e-commerce website and overseeing the brand launch to creating merchandise, researching the science of scalp care, designing all shipping materials, and constructing comprehensive brand guidelines.
Skills Utilized:
Packaging Design
Branding & Identity
Marketing Strategy
Creative Direction
Website Design
As the project lead, I guided the JooY website from initial concept to launch, with a clear goal in mind: introduce consumers to JooYful scalp care.
Skills Utilized:
Figma
UX and UI Design
Project Management (Managed Developers and Copywriter)
Video + Photography Creative Direction
Copywriting
Brand Guidelines
After receiving the logo and initial color palette from an agency, I took the lead in creating comprehensive brand guidelines. This included developing the mission statement, photography guidelines, brand values, ingredient imagery, tagline, typography, brand voice, and visual identity.
Skills Utilized:
Brand Identity Design
Presentation Design
Copywriting
Art Direction
Product Design
I was responsible for the design and development of JooY’s product merchandise including design, technical design, communicating with vendors, approving samples and maintaining the WIP.
Skills Utilized:
Product Design
Creating Tech Packs
Product Development / Vendor Communication
Print and Packaging Design
Skills Utilized:
Dieline Creation
Digital Illustration
Adobe Creative Cloud (Illustrator & Photoshop)
Photography Creative Direction
In collaboration with the Social Media Strategist, I directed the creative vision for JooY’s photography, captured by Aglow Photography.
