YENSA
As a graphic designer for YENSA, I executed numerous design and marketing initiatives.
My contributions included managing all email marketing initaitves, leading the revamp of YENSA Rewards, designing merchandise, packaging, and catalogs.
Skills Utilized:
Packaging Design
Branding & Identity
Marketing Strategy
Creative Direction
Email Marketing
For nine months, I managed all of YENSA’s email marketing. Over this time I increased flow revenue by 47.46%. I was responsible for all email content, including design, copywriting, and scheduling.
Skills Utilized:
Klaviyo
Adobe Photoshop
Copywriting
Marketing Strategy
YENSA Rewards Program
I was responsible for the creative strategy and execution of revamping YENSA’s rewards program. In the six months since the relaunch, there has been a 5.67% increase in sales and a 9.3% increase in average order value among rewards program users.
Softgoods Design
I was responsible for the design and development of YENSA’s cosmetic bags including concept, technical design, communicating with vendors, approving samples, and maintaining the WIP.
Skills Utilized:
Product Design
Creating Tech Packs
Product Development / Vendor Communication
Print Design
Skills Utilized:
Dieline Creation
Digital Illustration
Adobe Creative Cloud (Illustrator & Photoshop
